Why Omnichannel retail depends on accurate stock data

In omnichannel retail, inaccurate stock data leads to lost sales, frustrated customers and unnecessary operational costs. When store shelves and online shops are not in sync, customers encounter out-of-stocks, cancelled orders or inconsistent availability. That’s why real-time inventory is not just a technical upgrade,  it’s a commercial requirement.

Real-time inventory as the foundation for omnichannel

Retailers today need inventory visibility that goes beyond daily batch updates or manual checks. ERP or WMS systems were never built to deliver second-by-second updates across multiple sales channels. That gap creates friction in the customer journey and increases the risk of stock mismatches.

Mieloo & Alexander closes that gap with smart integrations between RFID technology, POS systems, ERP platforms and WMS environments. The result: retailers gain real-time inventory data at item level, not just in the stockroom, but across the entire store and online operation.

From visibility to reliability

Fashion retailer Bonprix uses Mieloo & Alexander’s solution to improve stock accuracy across its physical stores. By combining RFID tags with mobile scanners and fixed readers, inventory checks are fast and reliable, and webshop-data is always up to date.

Heineken applies the same principles to track retail assets and materials across its logistics chain. Real-time tracking improves asset utilisation, reduces loss and supports more sustainable operations.

In both cases, real-time inventory is the backbone of omnichannel reliability. It allows every system, from webshop to store floor, to operate on the same source of truth.

What does it deliver?

• Fewer out-of-stocks: Products remain available on both the shop floor and online, reducing missed sales opportunities
  
• Higher inventory accuracy: Real-time RFID tracking ensures stock levels are correct across all systems
  
• Seamless click & collect: Customers can order online with confidence, knowing items are ready for pickup in-store
  
• Improved article availability: Faster replenishment and better stock visibility keep shelves consistently filled
  
• Reduced manual handling: Automated scans replace time-consuming physical counts, freeing up staff for customer service